Fiat is strapped for cash and the Volkswagen Group knows it. What’s more, VW can help. Over the years, German executives have made no secret of the fact that they’d like to add Alfa Romeo to the VW Group’s impressive portfolio of brands. The advances, however, have been met with a cold shoulder. According to the report, negotiations are taking place at the highest level in Ingolstadt and Turin, and that the deal could include Fiat’s Pomigliano plant and supplier Magneti Marelli. The official line from Audi and Fiat is that there is no truth to the rumor. And to our knowledge, Audi CEO Rupert Stadler and Sergio Marchionne haven’t met to discuss the subject as yet.We believe there is some merit to the speculation, however. Our sources tell us that the Agnelli family could well be open to a sale of Alfa Romeo, Marchionne’s posturing notwithstanding. However, some of the details of the rumor don’t exactly jive with what we’re hearing in Germany. For example, the Volkswagen Group has shown no interest in taking over one of Fiat’s production sites. The brand is interesting, but its baggage isn’t. Audi also has no interest in purchasing Magneti Marelli.
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